Copywriter, Storyteller & Strategist

CLIENT:

A globally recognized coach known for her rich, soulful embodiment programs and an advanced coaching program that has certified 2,000+ coaches in her signature methodology.

BACKGROUND:

For more than a decade, she’d built a thriving business through deeply impactful programs, luxury live retreats, and a collection of free content that has reached over 165M+ people.

THE OBSTACLE:

She'd reached a pivotal point in her career: the online market was evolving and she needed a copywriter who could cut through the noise and guide her to the next stage of growth...

While still:

• Carrying her voice with precision

• Resonating with her devoted audience

• And maximizing conversions at every touchpoint

APPROACH:

Over the course of several years, I partnered with this client to  capture the heart of her mission and translate it into high-performing sales copy with clarity, compassion, and conversion power.

FOCUS:

A deep dive into her brand voice and a relentless fine-tuning of every single piece of launch copy in a way that:

• Addressed objections and friction

• Clarified features and benefits

• Reflected the program’s evolving value

• And optimized CTAs throughout the funnel

LONG GAME:

Each launch of her flagship program built on the last. Consistent refinements year after year amplified her message, deepened audience connection, and created a seamless launch experience for her team.

THE NUMBERS:

Since we began working together in 2022, this client's flagship program has experienced steady, measurable growth, climbing from $2.4M in 2021 to $6.27M in 2025.

That’s a 158% increase in launch revenue over four years, achieved through:

 • Consistent attention to clarity in messaging

• Optimized sales funnels & assets

• Sharp, high-converting copy 

•  And an emphasis on speaking directly to her ideal students

BEYOND THE NUMBERS:

Over time, our work together created an exquisitely streamlined launch process. Her team can now execute with confidence and she can focus on her first love, teaching profound transformation, all while knowing her sales copy is doing its job.

CLIENT:

A thought leader at the intersection of female empowerment and business with a loyal audience and a top-rated podcast.

BACKGROUND:

She hosts free, live online events several times a year, bringing thousands of people together and serving as a cornerstone of her brand.

THE OBSTACLE:

The lead-up strategy needed to be refined to maximize registrations while building her list with subscribers who would stay engaged after the event ended.

Past funnels had fallen flat without a high-value nurture sequence to deepen trust and connection.

APPROACH:

I developed a strategic live event funnel designed to both attract new subscribers and keep them engaged through event day. 

FOCUS:

A multi-touch nurture sequence that seamlessly blended:

 • High-value, free content

• Strategic storytelling

• Clear, optimized CTAs

• And my client’s signature voice

LONG GAME:

The nurture sequence served as a cohesive journey that took new subscribers from first touch to engaged community member, all while maintaining above industry average open rates.

THE NUMBERS:

The live event funnel added 23,600+ new subscribers to my client’s email list in just two months.

The nurture sequence achieved 40%+ open rates...

Just under double the industry average for personal development and coaching.

BEYOND THE NUMBERS:

The live event funnel delivered a fresh, highly responsive audience segment. These subscribers receive continued nurturing and connection in between launches and offers — maintaining their trust and maximizing the long-term ROI of the campaign.

CLIENT:

A well-known figure in the dating and relationship space in the process of expanding her offers with a high-ticket couples program.

BACKGROUND:

She hadn't launched anything like this before: priced at over $18K per couple, the program promised a deeply transformative experience, two immersive retreats, and personalized coaching.

THE OBSTACLE:

The stakes were high as the program’s success depended on selling out a small, carefully curated cohort in its very first year...

 And establishing it as a sought-after, repeatable offer for the future featuring exclusivity and luxury.

APPROACH:

Sales copy designed to speak directly to high-net-worth couples, positioning the program as a once-in-a-lifetime opportunity.

FOCUS:

 •  A long-form sales page highlighting expert facilitation and life-changing transformation

 •  Launch emails blending strategic storytelling with urgency-driving calls to action
 •  And effective objection handling while amplifying the value of the investment
 

LONG GAME:

Copy crafted with a unique balance of aspirational language and emotional resonance, allowing couples to see themselves in the program and in the vision of their relationship’s next chapter.

THE NUMBERS:

The program sold out in its first year, generating $400,000 in revenue.

 In year two, with a price increase to $24K per couple, it sold out again.

In just two years, this brand new program generated over $830,000 in revenue and solidified its reputation as a premium, in-demand experience in my client’s offer suite. 

BEYOND THE NUMBERS:

The success of the launch proved the viability of selling a high-touch, high-ticket program to a highly specific audience...

Paving a clear path for repeatable results year after year.